Having lots of choices can be overwhelming. So much so that an abundance of choices can often lead to non-action (e.g. not buying...

These days, customer support is being recognised as a revenue generating function rather than a cost centre. “Customer service is now a...

Nowadays, it goes without saying that customer satisfaction (CSat) drives business performance. Having happy customers leads to more...

A unique skill is taking something complex and being able to explain it simply and clearly. Referred to as “the curse of knowledge”,...

Customer satisfaction creates more brand advocates The importance of customer satisfaction (CSat) cannot be downplayed. Analysis across...

Research has shown that a picture is really worth a thousand words 🎨 Studies have found a positive trend between emoji use and brand...